Online Privacy Policy

Last Revised: January 2024 This Online Privacy Policy ("Policy") is provided by Pinnacle Bank, a Tennessee bank d/b/a Apex Cardmember Services ("we," "us," or "our"), and applies to all visitors to or users of ("you") the URL MyApexCard.com or other URL controlled by us (referred to collectively as our "Site"). We provide this Policy to help you understand what information we collect from you online and how we use it.

Your visit to and use of our Site signifies that you agree with all terms of this Policy; please do not visit or use our Site if you disagree with any part of this Policy

1. Personal or Sensitive Information You Provide Directly To Us
We collect personal and/or sensitive information from you online whenever you provide it directly to us. This includes when you send us an email, fill out an application or complete a "Contact Us" form. Such personal and/or sensitive information may include your name, email address, mail address, or telephone number.
We do not knowingly collect, use, or maintain personal and/or sensitive information from users or visitors under 13 years of age.

2. Information We Automatically Collect About Your Device
We and/or our service providers will automatically collect navigational and/or device information like IP address, browser type, Unique Device Identifier, and other usage information from your device when you visit or use our Site. We do this to improve our Site, and for other internal business purposes.

We may store Browser Cookies on your device or use Pixel Tags or other technology so that we can personalize your visit to our Site and improve our Site and emails. You may be able to erase or block Browser Cookies. Please be aware that some features of our Site may be unavailable to you if your Browser Cookies are erased or blocked. Pixel Tags in emails help us confirm the receipt of and response to our emails, and the time our email is viewed. In addition, we may collect "click-through" information such as where and when you click email links.

If any information that we automatically collect about your device is ever connected to your personal and/or sensitive information, we will use it as described in the "How We Use and Share Your Personal or Sensitive Information" section of this Policy.

3. How We Use and Share Your Personal or Sensitive Information
How We Use Your Personal and/or Sensitive Information:
We may use personal and/or sensitive information collected at our Site for servicing, marketing, fraud prevention, other internal business purposes, or for any other purpose permitted by law. We may share personal and/or sensitive information with our service providers to perform any and all of these tasks on our behalf.


How We Share Your Personal and/or Sensitive Information (Co-brand):
As permitted by applicable law, if you have a co-branded credit card account with us and one of our financial partners, we share information about you with that financial partner in connection with maintaining and servicing your account, including for that financial partner to market to you.


4. International Users
If you are visiting us from a location outside of the United States, please keep in mind that we are U.S.-based. This Policy governs the information collected by or on behalf of this Site irrespective of where you are located when you access it, browse it, or interact with it. If you are outside of the U.S. when attempting to access this site, your access may be blocked or restricted.

5. How Your Personal or Sensitive Information is Protected
To protect your personal and/or sensitive information from unauthorized access and use, we use security measures that comply with federal law. These measures include computer safeguards and secured files and buildings.

6. Links to Other Sites
In cases where we provide links to external websites, we are not responsible for the privacy practices of linked websites. Therefore, we encourage you to always read and understand a linked website's privacy policy before using or visiting such a website.

7. Changes to this Policy
From time to time, we may modify this Policy. Should there be a material change to our information collection, use, or disclosure practices, it will be applied only to personal and/or sensitive information collected on a going forward basis, and we will update this Policy accordingly.

8. Other important notices
Our Consumer Privacy Notice applies to information that we collect about individuals who seek, apply for or obtain our financial products and services for personal, family or household purposes. Our California Consumer Privacy Notice (CCPA Notice) applies to certain information we collect about California residents. You can find these notices here.

9. Contact Us
If you have additional questions about this Policy, please contact us at [Loading...].